Digital marketing is the process of marketing products through digital technologies. It specifically uses the internet and other sources like mobile phones advertising and any other medium for that case.

Due to the widespread use of internet today, there are a huge number of people who access it every day. In fact, recent research has revealed that internet access by adults has increased by 5 percent in the last three years. This is more evident with the fact that people are more prone to buy things online these days.

Social Media refers to a group of computer programs and web applications that enable people to communicate and share information across the globe via the internet. Forums, Microblogging, social networking and wikis are prominent instances of social media.

Campaigns for Social Media

1.Dacia

About the Firm

Dacia, a unit of Nissan is one of the fastest evolving car brands. They are capable of hitting the markets at the rate of 60000 units of production every year.

Goal

Main objective is to achieve more leads and promote business by increased brand awareness.

Solution

Facebook served as a solution provider for promoting ads related to Dacia’s products namely Sandero, Logan and other step way models. The company did a lot of groundwork to validate the advertisement’s impact based on where their customers stand in terms of buying cycle.

Dacia  social media campaign - Digital and Social Media Marketing

Results and Key Takeaway

Therefore, this resulted in a 45% reduction in costs per lead when compared to other ads.

Facebook ad campaign - Digital and Social Media Marketing

In fact, Facebook’s ad campaign is a boon for lead generation thereby resulting in boosting brand favourability.

2.TVibes

About the Firm

TVibes encourages customers to create their own TV Channels using their mobile videos. In fact, it has now grown into a well-established channel since their venture back in 2014.

Goal

To establish loyal app users.

Facebook was zeroed in for this campaign as they had a huge followership.
As a matter of fact, Facebook has over 2.2 billion monthly active users as of January 2018

Solution

The directors of TVibes found key solution by integrating Facebook with their social app. This would enable users to create accounts, sign-up and explore channels created by their peers directly from their Facebook home page.

Tvibes social media campaigns - Digital and Social Media Marketing

Results and Key Takeaway

Increased number of viewers via the Facebook page.

Half the no of new app installs driven by Facebook.

Video ad campaigns facilitate marketing and promote business by establishing long-term clients.

Facebook video campaign - Digital and Social Media Marketing

3.Red Bull

About the Firm

Red Bull is a famous firm that provides unique service to cater to individual tastes and preferences.

Goal

The primary goal of their Instagram campaign was to boost sales of their summer energy drink in the Australian market.

Solution

On Red Bull’s official Instagram page, they started to use yellow filters on all images. Their videos were portraying typical summer days.

Redbull Campaign - Digital and Social Media Marketing

Results and Take away

This campaign saw a considerable success with “summer” strategy. There was:

10 points increase in mind-awareness.

9 points increase in favourability.

1.2 million Customers reached.

Red Bull has leveraged their business well by making use of their summer hashtag theme.

Redbull hashtag - Digital and Social Media Marketing

4. Glu

About the Firm

Glu is a well-known game publisher, which focusses on IP games like Gun Bros, Deer Hunter and Zombie Defence.

Goal

Their instagram campaign’s goal was to promote and increase the number of views and installs for their new game, Diner Dash 2016.

Solution

Glu Mobile merged with ReFUEL4 to get followers from Instagram’s huge collection of foodies. For instance, they created photo ads and added some Diner Dash food items from the game to the ad image.

Glu Instagram campaign - Digital and Social Media Marketing

Results and Key Takeaway

Consequently, there was a 39% increase in business compared to their last campaign.

Instagram campaigns are a key takeaway to achieve targeted business goals.

Instagram campaign - Digital and Social Media Marketing

Girl Scouts

About the Firm

This is a women empowerment firm was started back in 1912. Above all, their mission was to help young dynamic women find their passions and talets.

Goal

Their goal was to endorse their brand via increased app downloads for their mobile app.

Solution

They highlighted their product in a Twitter App Install Campaign. As a result, users were redirected to Cookie Finder Scout app from their Twitter page. Subsequently, this boosted their promotion.

Girl Scouts social media campaign - Digital and Social Media Marketing

Results and Key Takeaway

19500 plus Twitter driven applications.

In particular, this provision of using the App card function is a boon for allowing customers to access an app directly from their Twitter account.

Twitter campaign - Digital and Social Media Marketing

Campaigns for Digital Marketing

A digital marketing campaign is a promotion measure deployed to either increase traffic, generate leads or increase conversion.

Quick Tips for Digital Marketing

Stages in Campaigns

Below are the stages involved in building a campaign.

Planning: Outlining goals, target customers and campaign length.

Development: Involves adopting a strategy which includes messaging, reaching an audience, marking campaign location and collaborating with all channels.

Management: Evaluating the success of such campaigns.

Development: Involves adopting a strategy which includes messaging, reaching audience, marking campaign location and collaborating with all channels.

Campaigns for Digital Marketing - Digital and Social Media Marketing

Difference between Digital Marketing and Social Media

In brief, Digital Marketing refers to expanding customer base via digital platforms including internet and non-internet channels.

Social Media is a form of marketing that utilizes social media sites, blogs and forums to promote brand awareness. Particularly, Social Media marketing comes under the umbrella of Digital marketing.


Difference between Digital Marketing and Social Media

When someone means they are into Social media marketing, their target is limited to Social media platforms. However, Digital marketing’s reach is much wider.

Usually, they might also mean that they deal with a lot more content creation and distribution in Social media. In contrast, Digital marketing might deal more with banners and ads.

To summarise, Social media is now a force to reckon under Digital Marketing. So, when an organisation ventures into Digital marketing, it surely needs to address Social media as well.