Remember the time when you saw a Restaurant flier and decided to check it out? How you went in of your own free will? Well, you are an Inbound Lead to that Restaurant.
Now defining it technically, Inbound Leads is when you pave a way for the prospects come to you through optimization of your website. The prospect then decides how and when they will reach you.
Well then, the crucial question follows: “How to get more inbound leads?”- The answer to that remains in how more you stand out from the crowd.
Here are some of the established practices to increase the inbound leads to your website.
Search engine optimization (SEO)- This relates to how well you have understood your customers so as to speculate the keywords they would enter when they require your services. But it is not just huddling a bunch of keywords and expecting results. It also depends on the relevancy of content and the landing page experience when they land on your website.
Remember the Restaurant you checked out? Landing page experience is nothing but the ambience, food quality and the service offered.
The above process is typically referred to as On-Page SEO. There is another SEO process known as Off-Page SEO.
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Off-Page SEO is more like the reviews of food critics and your customers with food critics having the most impact.
In Digital Marketing, Off-Page SEO refers to the activities you do away from your website to raise the ranking of your website. Building links through Link and domain submission, forum submission, Blog and Article posting, requesting famous bloggers to blog about your website generally constitutes Off-page SEO. But all these activities will amount to nothing if your website doesn’t offer a quality experience.
There is another process which helps you with increasing the inbound leads.
Remember the fliers you saw? What if the Restaurant had paid the authority to have put those fliers? – In digital Marketing, we refer to this as Search Engine Marketing (SEM).
SEM refers to the promotion of Websites by increasing its visibility in the search engine rankings primarily through paid advertising. But the base of SEM is having an engaging website with relevant and quality content which is done through SEO activities.
Both On-page SEO and Off-page SEO is a continuous process to bring your website to the top. You have to optimize and modify frequently to cater to the needs of the customer. SEO and SEM, done properly, brings you new customers and retain existing customers.