The clock ticks, on and on, and you’re about to send out your email campaign. Your heart rate is jacked. This EMail campaign is going to boost sales up and take the company to the next level, you think to yourself, but the clock keeps ticking. Forty-eight hours left; twenty hours left; two hours left; LAST CHANCE TO CHANGE IT!
The previous paragraph describes the situation that is pretty much usual before every single launch of an email campaign or a funnel on the internet. The last minute is where writers and designers work overtime, beyond a point where digital marketers tend to get dramatic, and stressed out!!
There’s MailChimp, MailJet, and et cetera, but the only reason you tend to still subscribe to them is that you think that firing away multiple emails to multiple prospective customers is the best way to maximize your revenue. They are, but you shouldn’t have a notion that MailChimp alone, or MailJet on its own can help you bring out excellent results.
Emails are a necessary part of all your digital marketing campaigns. It completes the circle, and it’s comparable to the dessert you have at the end of your meal. You can do without it, but it still has some impact.
What you need to do in those last few moments that are existent before you send out your emails is to “sell urgency”. What this means is that you need to get your customers as riled up as you are for them to have any sort of interest in your products and services.
However, the urgency is NOT the most important or the most powerful thing that you should be selling when you are sending out email campaigns, at least not in the final few hours of your design and proofreading session. Alternately, you are supposed to trigger a far more minute and the thunderous thing that makes your sales prospects say “Yes”.
How does one go about this?
The answer is simple. You have to go about it by being decisive in your email, or rather, enforce your prospective customers to be decisive.
For example, “Here’s the deal. This is what you have to do. Are you ready for it?”
Now, when you word out your campaigns like this, there’s no going back. You are making your customer make the decision. You are putting the ball on his/her court. A decision has to be made. By wording your campaigns like this, you are not threatening the customer, or forcing them to make one by giving them a time limit. You are merely coaching your customer to make a decision that they feel confident enough to make.
This is the secret. If you analyze why one-on-one selling has a greater value than that of non-face-to-face sales, you can figure out that overly dramatic emails do not work as well as displaying something similar in a direct way.
By doing this, you are advertently or inadvertently tapping into much more direct sensibilities of the prospect, making them nonresistant into giving you much more genuine replies.
Of course, you cannot replicate the amount of responsiveness or adaptability that you might obtain in real life, but you can obtain a high level of reach with this type of approach. Obviously, there will be a level of responsiveness and adaptability that you get with standard behavioral triggers. But if you extract a few of the more powerful and repeatable principles at play, you can start making profitable progressions in bridging the gap between the rate of conversions you have got going for you now, to transform it into something else.
What Can You Do?
A lot of marketers have the habit of setting the bar way too high when it comes to influencing potential customers. For example “Don’t Go for XYZ. Get ABC.” is one such example. What you’re doing is of no good whatsoever because of the fact that you are not presenting your potential customers with any comparison as to how your product is better than the other one. This is one extreme.
At the other end of the spectrum, there are marketers who tend to be overzealous and assume that they know everything about what the potential customer wants. “You have to do this because of so and so reason.”
The primary problem associated with this is the fact that people are not convinced that easily. They don’t feel safe at all. Buying the product that you offer or the services shouldn’t feel like a “massive step” forward for your prospects. It should feel like a natural step forward propelled by the momentum that you generate through all your previous interactions.
We hope you had fun reading this article. Do let us know your thoughts in the comments section down below!