One of the key purposes of search engine optimization is to help websites increase their rank highly when searches are made conventionally, with the overall goal of obtaining increased traffic from search queries that people make for your website. It all boils down to how well you do it, in lieu of getting a higher rate of traffic that would touch your website.
SEO is all about improving your website’s visibility and attracting a horde of visitors without having to pay for click via Google’s own analytics program. But, the common misconception is that people think that that’s all that Search Engine Optimization is limited to. This is only a small aspect of what SEO can do, but there does exist a powerful interconnection between SEO and driving sales in the online market.
When SEO is done perfectly and properly, does come loaded with the added benefits of improving conversions of your website. Search Engines do value the relevancy of your website, and brilliant content. This is not to say that if you own a website which sells tires, you should not be advocating content for irrelevant topics. A lot of people have the habit of tailoring excellent content, but they fall into the trap of putting up other popular keywords in the hope that their website would rise up to the top. This is a terrible thing to do in conventional SEO, and you will definitely get severely penalized for such actions.
And as it goes, users also value the same things, even if they wouldn’t necessarily be open about it. Given below are some strategies that you can follow to allow search engine optimization to play a distinct role in helping your website drive better results.
Attracting Excellent Traffic through Strategic Keyword Targeting
If the strategy that you are following for your SEO is advertently focussed upon search terms and phrases that are wholly relevant for your brand, you should be really very successful in getting not only traffic, but specifically great traffic that are qualified for your website through its search. Unless you are a major national brand, your SEO efforts are probably less focused on ranking for popular and competitive head terms that convert at rates that are very low and affordable rates and this is more concerned with targeting longer phrases that are mainly particular and relevant only to your brand.
Users who are looking to find such results will most definitely be able to if you have done your SEO work like this. In this way, having a strategic SEO strategy that has been tailor-made for people will help you convert effectively.
Develop Landing Pages that Match the Preferences of the User
The goal of search engines is to provide everybody who uses them with the best and most possible relevant result. For example, if you search for a product, the results curated by a lot of e-commerce websites tend to pop up, and not the one that has been dedicated for that product. Why is this? Because that particular page contains the content that the user would have been searching for, and it is very much likely that this was what they would’ve been looking for!
If there is no good landing page to match these set of terms that you predict that the customer would search for then you will not be able to get a rank for these terms. Hence, an important part of search engine optimization is that creating these landing pages plays a very pertinent role in the ranking of your website. As we had mentioned a couple of articles before, search index, and crawls matter highly, but relevant content on par with the customer’s interest really does matter.
We hope you had a great time reading this article! As usual, stay tuned for more interesting content that we’re consistently aiming to cook up! Til’ next time!